This Is Not How To Protect Kids In Chat

It is like a Simpson's episode come to life (the one where the school is turned into a marketing lab). Via the AP: Web-monitoring software gathers data on kid chats

Software sold under the Sentry and FamilySafe brands can read private chats conducted through Yahoo, MSN, AOL and other services, and send back data on what kids are saying about such things as movies, music or video games. The information is then offered to businesses seeking ways to tailor their marketing messages to kids.